Mapping of desired Outcomes has been a central design construct for MOOVE and we often refer to the Journey Map as a cheat sheet. Journey maps for the various stakeholders in the MOOVE ecosystem are shared here. They are based on the study of the Jobs to be Done and the Desired Outcomes for each stakeholder.
A Journey Map helps understand the experience of customers and communicate it a form that product design, engineering and marketing team can all be aligned. A User journey map illustrates a user’s context and the jobs to be done in that context to get them to their desired outcomes. They capture user’s context (location, presence, state, actions and emotions) and the jobs that must be done at each stage of the process to get to their desired outcomes.
For example, here is a journey map of a student’s journey in using a Learning Management System. The student must do certain jobs such as register for the course, consume content, submit assignments, etc to get to the desired outcome of finishing the course and getting a grade.
Journey Maps can also represent a workflow or a process. For example, see the journey map for a Reports Wizard.
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